It's a shame that Ronda Rousey lost her bid for a Ultimate Fighting Championship (UFC) women's bantamweight title in her return to the cage last night (Fri., Dec. 30, 2016) at UFC 207 live on pay-per-view (PPV) from inside T-Mobile Arena in Las Vegas, Nevada. She lost in just 48 seconds after champion Amanda Nunes battered her with countless combinations. If she had won, Rousey could have continued to dominate the limelight like no other mixed martial arts (MMA) fighter in the world.
According to a recent Nielsen report by way of Forbes, Rousey remains the most marketability fighter under UFC rule.