In an effort to grow the influence of both the sport and the Professional Fighters League individually, the promotion is building an all-star athlete advisory board.
On Thursday, the tournament-based organization announced in a press release that it was creating an Athlete Advisory Board. The goal of this, per the PFL, is to “identify and recruit new talent as well as further evolve the PFL’s fighter-first culture and mission.” It is unclear how this board will achieve this, as the specific duties other than media obligations such as “behind-the-scenes access” have not yet been defined. Two key members of this board have been announced: Pro Football Hall of Famer Ray Lewis, and Ultimate Fighting Championship Hall of Famer Randy Couture.