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Netflix Plays Coy on UFC Collaboration: ‘Live Is a Small Part of Our Content Spend… For Now’

Netflix isn’t planning to make changes to its live content strategy. At least, not yet.

On April 15, the exclusive negotiating window between the UFC and ESPN officially expired. Now, other media companies like Amazon, Apple TV, and, of course, Netflix, can bid for the MMA juggernaut’s broadcast rights. As it stands, there’s no clear frontrunner, but all signs seemingly point toward Dana White and Co. pushing for a deal with Netflix.

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Netflix Plays Coy on UFC Collaboration: ‘Live Is a Small Part of Our Content Spend… For Now’ 2

However, Netflix co-CEO Ted Sarandos recently attempted to pour some cold water on the rumors.