At UFC 229, Khabib Nurmagomedov finally faced off with Conor McGregor, after nearly a year of build up. The fight was a blowout, with Nurmagomedov dominating most of the contest and even dropping McGregor standing on his way to a fourth-round submission via neck crank. Afterwards, “The Eagle” jumped the cage and flying into the crowd to attack McGregor’s entourage, sparking a brawl that made headlines worldwide. It was a double-edged sword for the UFC.
On the biggest night in UFC history, the brawl suddenly became the talking point - a PR disaster for the company.