It's no world tour, but the promotion leading up to T.J. Dillashaw's Jan. 17 UFC bantamweight title defense to Dominick Cruz has some similar undertones.
If Conor McGregor laid out the blueprint on how to sell the lower weight classes Cruz has been taking notes.
Cruz fired the first major shot when the pair visited Boston, the site of the bout, back in November when he dressed Dillashaw down, called his coach Duane Ludwig a "sad pimp," and still couldn't get the champ to play ball.
Cruz went after Dillashaw again during a moderated sitdown with UFC commentator Jon Anik (watch here) and again seemed to fluster the champ as he tried to pull him into an exchange.