Recently, Dana White announced that he had made a key hire for his overtures in boxing and that Zuffa boxing would be up and running by October. That’s an ambitious timeline to be ready to roll but perhaps even more ambitious is White’s plan for entering the boxing space.
For years, White has railed against boxing’s inability to make the best fights happen on a short timeline, if at all. White says that the issue is a fundamental misunderstanding of promotion and that if boxing promoters did things “the right way” they’d see an uptick in money, promotion, and fan engagement.