Morning Report: Conor McGregor on Irish Whiskey sales surpassing $1B in U.S.: ‘Was there ever any doubt I’d turn whiskey to a billi? I turned ‘human cock fighting’ to 4.2.’

For years, Conor McGregor has been knocking people out with his “Notorious” left hand, to the point that MMA luminaries Joe Rogan and Firas Zahabi jokingly referred to it as “the touch of death”. But perhaps, the Midas Touch would have been more accurate.

According to a recent report from the Irish Times, Irish Whiskey sales in the United States have surpassed the billion dollar mark for the first time ever, and McGregor’s Proper 12 whiskey brand has been a key contributor in that growth. Per the report, 4.