This past weekend, Justin Gaethje knocked out James Vick in the main event of UFC Lincoln, and while the viewership numbers haven’t come in yet, it almost certainly was not the biggest combat sports event of the weekend, at least not monetarily. That honor would fall clearly to the celebrity boxing match between well-known YouTube personalities KSI and Logan Paul, which an estimated 750,000 people payed $10 to watch. It was, by all accounts, an enormous success and one that some MMA personalities believe reveals just how easy fight promotion is.
“I loved what they are doing because they are showing how easy it is to promote a fight!