Shortly after his first win in almost five years, Dominick Cruz surprisingly used his time in the spotlight at UFC 259 for a seemingly random callout relating to his sponsorship rep. He put Hans Molenkamp on blast and called for a charity fight, claiming that the business development representative of Monster Energy was using his position for personal gain.
Monster has been a blue chip sponsor of the UFC, and also has had separate deals with many other prominent fighters such as Conor McGregor and Jon Jones. The former bantamweight champion alleged that Molenkamp forces fighters to give him “clout” by posing for photos, and keep commenting and liking posts on his personal social media accounts.