MMA Squared: UFC on FOX is ending, here’s what it did well and what it tried to do

Welcome to MMA Squared. Today we say farewell to UFC on FOX, the ‘mainstream’ showcase. Booking vacillated between #1 contender fights and attempts to build PPV stars. Its inaugural event set the tone for the overall success: Good... but not what we really wanted to happen.

One year into the experiment the UFC started headlining cards with title fights, seemingly in a bid to develop Benson Henderson and Demetrious Johnson into PPV stars. It didn’t work but saw six title defenses.