If I could do the marketing for UFC 236 it would start with a closeup of his eyes, and some dramatic string music.
Then the camera would zoom out and a famous actor would start naming all the fighters he’s defeated on his win streak (this is in keeping with the current marketing style. I’m not an anarchist)
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Then Max’s hand would gesture down the way he did against Ricardo Lamas, but it would point down at UFC 236.