MMA Squared: How to market Daniel Cormier vs. Brock Lesnar (because it appears to be happening)

There needs to be a polo shirt embroidered with Brock’s trench knife tattoo. Put together the two un-coolest aspects of heavyweight MMA: Brock’s tattoos and DC’s inherent dadness, embodied by sweatpants and polo shirts buttoned to the neck. This is some it’s-so-bad-it’s-good content, UFC marketing department.

Take care of yourself and I’ll talk to you tomorrow. Chris.