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MMA SQUARED: Henry Cejudo forces Dana White to issue statement on existence of the flyweight division

This past January TJ Dillashaw bragged that he was going to kill the flyweight division, but Henry Cejudo kept it on life support. After one round of last night’s main event, it looked like Marlon Moraes was the division’s assassin until Cejudo put on one of the best performances of his career.

Through the progression of these events Henry Cejudo’s name and face have become a bigger part of the news cycle. His promotional flair while painful to watch, is painfully effective in its memetic quality and by extension elevates the visibility of the flyweight division and its plight.