“Fighting is in our DNA.”
When a fight breaks out, we all look. The energy, the excitement, the emotions; the technique, the fighters—there is so much that calls our attention.
Mixed Martial Arts has evolved a lot over time, but one thing hasn’t changed: it’s always been a mix of sports and entertainment. I’m undecided what percentage I want to assign to each (maybe just 50/50?). I assume many fans don’t really think of these things, because for them, it’s 100% entertainment. However, fighters absolutely need to. Our paychecks come from fans paying to see us fight, and how actively fans want to be involved with mixed martial arts.