The beginning of a new MMA promotion’s life can be challenging. The market is already saturated, local crowds need to be inspired to purchase tickets and financial loss is almost a certainty, especially when a new organization launches.
Mix Fight Combat (MFC) originated in a small gym in Beer Sheva, Israel. Founded in 2011 by an ex-Israeli special forces officer, Vitali Semionov, the gym became a venue for teenagers to avoid crime by hitting the pads instead.
After a short while, his students started competing and, due to the shortage in local promotions, MFC was born.