It was pretty clear when Facebook CEO Mark Zuckerberg rented out the entire UFC Apex facility for an entire fight card, that something more than just ‘being a big MMA fan’ was in the works. It didn’t take long after that for the UFC to announce that they would be selling virtual reality ‘metaverse’ access to some of their fight cards going forward, as the world’s largest MMA promotion entered a partnership with the social media giant.
Now we’re seeing a little more of just what that deal might mean for the UFC, with Zuckerberg stealing some ring time with featherweight champion Alexander Volkanovski.