If there’s one thing UFC president Dana White has been consistent about over the past few years, it is his disdain for any reporting that fails to promote the UFC, himself, or the mission of the world’s largest mixed martial arts promotion.
Back in February, White initially dismissed questions about the UFC sacking athletes from the current season of The Ultimate Fighter—the day before filming for the show began—as a favor to superstar talent Conor McGregor with a terse, “I have no idea. Who gives a s—t?”
Seconds after that rebuke, however, he changed tack, essentially confirming that McGregor received some treatment above and beyond what the UFC has afforded other TUF coaches over the years.