The Jan. 18 fight between Conor McGregor and Donald Cerrone became the first event in history to hit approximately one million streaming buys, according to Robert Iger, the Chairman and CEO of The Walt Disney Company.
Iger brought up the number on Tuesday at the company’s quarterly conference call. The subject came up when talking about the growth of subscribers, to ESPN+, which he said hit 7.6 million as of Monday, up from 6.6 million on Dec. 31.
The growth was because of two key factors: The new $12.99 bundle where you can get ESPN+, Hulu and Disney+, and the 500,000 new subscribers to ESPN+ that the McGregor fight brought in.