Max Holloway had to call in the big guns over a dispute with Reebok about the Hawaiian flag.
Holloway appeared on The Joe Rogan Experience following his loss to Alex Volkanovski at UFC 245. “Blessed” told Rogan about the conflict with Reebok soon after they launched their first fighter kits in 2015.
“They wasn’t going to let me walk out with the Hawaiian flag,” Holloway said of Reebok. “When I first started doing it. Cause that’s when the Reebok came out. I couldn’t put Hawaiian flag on my shorts or anything. So I was like, ‘I’m going to walk out with the flag.