The rumored fight between Facebook founder Mark Zuckerberg and Twitter CEO Elon Musk seemed to gain steam on Monday after a claim by retired UFC fighter Chael Sonnen, but it quickly went up in smoke.
During an appearance on The MMA Hour, Sonnen told MMA journalist Ariel Helwani that Zuckerberg contacted him personally and "has told me that he has agreed to fight Elon Musk at UFC 300 and it was a very big deal." He went even further, saying, "That just happened. [My producer] Ethan is my witness, my son, Thero, my dog, Duke. This is a shoot.