The Ultimate Fighting Championship (UFC) head cheese was back in front of the cameras after making headlines last week for this. Once again, Fertitta was on the hot lukewarm seat about his athletes; specifically, what he's doing to combat fighter concussions.
As the NFL will attest, it's no longer the kind of dirty little secret you can just sweep under the rug.
Because we are so crazy about it and concerned about it, we had an event recently in Dublin that had sold out. The main event was a kid named Joe Duffy, from Ireland.