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Longtime MMA opponent Bob Arum explains lessons boxing can learn from UFC

Related Topics: Bob Arum

Famed boxing promoter Bob Arum has been a well-known adversary of MMA for ages, but he was singing a different tune Thursday.

The Top Rank CEO was in Los Angeles as part of a press conference for Saturday’s WBO junior lightweight title fight between reigning champ Vasyl Lomachenko and challenger Miguel Marriaga. When asked how Marriaga’s toughness was highlighted in a recent decision loss to Oscar Valdez, Arum admitted that the sport of boxing could draw inspiration from the UFC when it comes to promoting fighters even in defeat.

“UFC has taught us that a loss is not a death sentence,” Arum said.