In 2018 social media influencers Logan Paul and KSI fought a ‘white collar’ boxing bout infront of a sold out Manchester Arena in England. The bout was broadcast live on YouTube, where it did a reported 1.3 million pay-per-view buys.
That fight kickstarted a trend in celebrity fighting, which now rivals mainstream combat sports in popularity (and certainly web traffic). After that original bout, which ended in a draw, Paul and KSI rematched in 2019 in a fight broadcast on DAZN. KSI won that bout by split decision. On the undercard Jake Paul won his pro debut and we all know what’s happened since.