The UFC events that will happen this weekend will be very different from the UFCs that stood before them. Beginning with UFC 189, the fighters will be attired differently (and by differently, I mean exactly the same), as the Reebok deal kicks in. Those same fighters will carry a look of stone-faced petrification, a residual effect of the new out-of-competition drug testing courtesy of those five scary letters (USADA). The broadcast will look different, though we won’t know exactly in what ways until Saturday.
And the UFC logo itself has undergone what you can only refer to as "a complete overhaul.