Saturday’s debut of Golden Boy MMA, featuring the third meeting of Tito Ortiz and Chuck Liddell, was a massacre inside the cage, and apparently out as well.
Preliminary pay-per-view estimates from a number of sources indicate approximately 40,000 buys through traditional television pay-per-view. That figure doesn’t include whatever streaming pay-per-view numbers there might have been, which, for a show like this, would not be expected to be significant.
The number is much lower than the 200,000 that Ortiz was talking about earlier in the week and the 200,000 to 400,000 number thrown around by promoter Oscar De La Hoya in the week leading up to the fight.