“Year In Review – Sport Consumption Evolution,” a report by The Neilsen Group, has shown that ONE Championship and Ultimate Fighting Championship (UFC) continue to be among the world’s best sports organizations in the world.
Following the initial year of the global pandemic that altered daily life and how fans watched sports, 2021 was a small return to normalcy. But the pandemic also brought along change, and the report by The Neilsen Group looked into both social media and television engagement.
“We see that TV remains a dominant player for many of the world’s major sports properties, producing large cumulative audiences and significant broadcast time.