According to research analysis firm Applied Analysis, UFC 229 generated a whopping $86.4 million in revenue for the Las Vegas metropolitan area.
The event which was headlined by Khabib Nurmagomedov vs. Conor McGregor was guaranteed to garner success, but no one expected that much.
“During the build up to UFC 229, I said it was going to be the biggest event in UFC’s history, and now we have all the numbers to prove it,” said UFC President Dana White. “Khabib vs. McGregor smashed our records for Pay-Per-Views, social media impressions, and global viewership, and now we know it set records for economic impact here Las Vegas.