Some fighters just draw ire. They become known not so much as figures that everyone loves, so much as they’re someone everyone loves to hate. And in a sport driven by the amount of interest that an athlete can draw – along with their competitive ability –being hated is almost as good as being liked.
The latest fighter to try and cash in on the notoriety of infamy is American Top Team talent Colby Covington. Covington jumped into the public eye with a xenophobic tirade following his victory over Demian Maia in Sao Paulo, Brazil.