Ariel Helwani thinks it’s time for the UFC to retire the BMF title.
Introduced in 2019, the bragging rights belt was established to give Jorge Masvidal and Nate Diaz something to fight for when the two fan favorites headlined UFC 244 in Madison Square Garden. ‘Gamebred’ ended up winning the title via a third-round doctor’s stoppage TKO.
Since then, the belt has found its way around the waist of both Justin Gaethje and Max Holloway in 2024, but Helwani thinks the UFC should have done away with the gimmick immediately after it was wrapped around Masvidal’s waist.