Fandom can be a fickle thing. When a fighter is on top of the world, people rush to support them, talk them up, cheer them on. But, when that same fighter starts to lose? Often times their support goes with it. In some regards it exposes the frailties of stardom, but it’s also an ingrained part of professional sports. Sports are, after all, about winning.
And, after his second straight loss to Max Holloway, at UFC 218 this past weekend, It seems fans aren’t being terribly kind to the former UFC featherweight champion. At least that’s the message coming from Jose Aldo’s kickboxing coach, Emerson Vieira, who took to social media to lambaste Brazilian fans for giving Aldo a hard time (translation via MMA Fighting).