Is it a self-fulfilling prophecy that the biggest stars that are fighting for the unification of the featherweight strap are also talking the best trash? Everyone should be saying they'll be soon seriously injuring their opponent. That's the business. Yes, Martial Arts are in the title but as Chael Sonnen said all those years ago, this is the fight business, and to get business you have to get in a fight. In fights, you hurt people. Even better if you actually don't like the person and you seriously injure them. You get hype, you get cred and everyone gets paid.
Jose Aldo says he's going to 'seriously injure' Conor McGregor, which is how you hype a fight
