Jorge Masvidal vs. Kamaru Usman: A Head-to-Toe Breakdown

Associated PressThere's nothing like Super Bowl week.

And as far as marketing is concerned, there's nothing like crashing Super Bowl week.

That's precisely what the UFC's two hottest welterweights not named Conor McGregor—specifically Jorge Masvidal and Kamaru Usman—did Wednesday when they crossed paths on Radio Row, creating enough of a stir with heated verbal jabs to snatch headlines from the likes of Mahomes, Garoppolo and J-Lo.

Which suddenly makes their title fight, one Usman told Joe Rogan was imminent upon his return from an injury suffered in a thrilling defeat of Colby Covington last month, the biggest thing in mixed martial arts.

"If you look at the division, I’ve beaten almost…