For many a UFC fighter, Reebok, the company’s official apparel sponsor, is simply a faceless corporate entity, and thus an easy target.
Fighter complaints about the company’s official apparel sponsor have become practically a Twitter staple since the partnership went into effect a couple years back.
For veteran lightweight Joe Lauzon, though, things are a little different. Reebok is practically his neighbor, a short hop up the road from his gym to company headquarters south of Boston.
As such, he’s been been by for a handful of face-to-face meetings with company execs, the nature of which has left him with the distinct impression that the anger often directed at Reebok isn’t helping anybody, least of all the fighters themselves.