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Jake Paul generates revenue, but can MMA reap any of the rewards?

One of the biggest fight weekends is upon us. Is this on account of the UFC Vegas 35 card, headlined by a fantastic pairing of featherweight strikers in Edson Barboza and Giga Chikadze? No, of course not. Instead, it’s the return of former Disney Channel star turned internet shit-disturber turned prizefighter Jake Paul, as he takes on former UFC welterweight champion Tyron Woodley in an eight-round cruiserweight boxing match in his hometown of Cleveland. What a time to be alive.

Snark aside, this will inevitably be, as Paul’s previous outings have proven, to be one of the biggest grossing and attention-earning combat sports events of 2021, for better or worse.