For the past couple months now, rumors have been circulating that , with the estimated price being somewhere in the $4 BILLION range. Considering that the UFC was only worth about $2 million when it was purchased by Zuffa back in 2000, that figure was quite an accomplishment in and of itself to say the very least.
Of course, following those rumors came the UFC’s typical form of rebuttal — having Dana White bully and straight up lie to members of the MMA media on Twitter (or what he would likely define as “good journalism“).