Ahead of his UFC 253 title defense, Israel Adesanya is announced to have a new major sponsor, becoming the first MMA fighter to sign an endorsement deal with Puma. Adesanya is now a Puma ambassador, and will have an apparel and shoe deal with the German multinational company.
“We’re ecstatic to be welcoming one of New Zealand’s most acclaimed athletes to the Puma family,” Pancho Gutstein, general manager of Puma Oceania, said in the announcement. “Not only is Israel a fearless and incredibly talented athlete, but his passion for dancing, fashion, anime, and his memorable personality makes him a standout individual to represent the brand.