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Is Using Footage of Conor McGregor's Bus Attack to Sell UFC 229 Seedy or Savvy?

The UFC’s official position on Conor McGregor’s bus attack has pivoted 180 degrees since April.

It has gone from “disgusting” to potentially deeply lucrative.

By the time McGregor challenges Khabib Nurmagomedov for the lightweight title at UFC 229 on Oct. 6, it’ll be roughly six months to the day since he stormed into a media event at Brooklyn’s Barclay Center and tossed a metal hand truck through the window of a bus full of UFC athletes.

The incident sent two fighters to the hospital and scrapped three bouts scheduled for April 7’s UFC 223. Among charges initially brought against McGregor were two felonies, according to USA Today's A.