It's not unusual for Ultimate Fighting Championship (UFC) featherweight champion Conor McGregor to get some blowback (like this), considering how much smack he talks during each and every public appearance (sample it here). Considering his place among prizefighters, it's practically in his job description.
What is unusual, is to hear it coming from his homeland of Ireland.
It appears some folks in the Irish media are willing to step forward and call out the "Notorious" cage fighter for his greed and moral indecency. Not only does he care more about money than social responsibility, argues JP O'Malley of Irish Independent, McGregor also sets a bad example for impressionable youth.