Ion Cutelaba has a knack for standing out. And not just because of his chiseled, 6-foot-1 physique.
The UFC light heavyweight fighter famously painted his body green to emulate The Incredible Hulk multiple times for weigh-ins. Over the summer, he wore a replica of WWE legend Bret Hart’s sunglasses on the way to the Octagon in Hart’s hometown of Calgary.
Cutelaba wants to do even more — he understands the marketing aspect of the sport better than most — but has been held back a bit by the UFC’s relationship with official apparel sponsor Reebok, he said.