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If I Did It: UFC on ESPN+, how much is too much?

Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the MMA world (insert hand gesture) not beyond.

I’m your host Alexei Auld, author of 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators, and joining me are guests Kid Nate of Bloody Elbow and the Let It Roll Podcast and John S. Nash.

You’re the UFC. How do you convince your fans, live and in public, if you will, to pay for their UFC pay window fix via Fight Pass and ESPN+, without overdosing? - 0:22

You’re the UFC.