Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the world of MMA and beyond. This week we look at reports the UFC is up for sale, Floyd Mayweather and Conor McGregor's potential boxing match, Ronda Rousey settles a suit, Penn State keeps digging, J Lo can't get cool and much much more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.