Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the world of MMA and beyond. This week we look at Daniel Cormier's questionable training promo, Floyd Mayweather encouraging Freddie Roach to train Conor McGregor, a gorilla shot at the Cincinnati Zoo and more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.