Welcome to IF I DID IT where we analyze and solve PR kerfuffles from the world of MMA and beyond. This week we look at Brock Lesnar's UFC 200 drug test failure, the shattering eggshell that is Evangelista Cyborg's skull after Venom Page kneed it to pieces, Kanye West vs. Taylor Swift and more.
Alexei Auld is back with a brand new book available 7 Secret Sources of Inspiration: A Snappy Guide for Creative Procrastinators to grill Eugene S. Robinson (who's pushing a GoFundMe to pay for the new Oxbow album) and myself with some PR stumpers from the world of combat sports.