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Free agent Lorenz Larkin seeking more than just a worthy contract — he wants a proper marketing push

With 2016 playing out as the year of fighter awakening in the UFC, free agency has emerged as one of the key stories. Top-flight welterweight Rory MacDonald gambled on himself pretty heavily when he fought Stephen Thompson back in June on the last fight of his UFC contract. He lost, yet he landed on his feet in Bellator. Former lightweight champion Benson Henderson gambled on himself in two quick fights as a welterweight, won them both, and then signed a deal with Bellator, as well. Bantamweight up-and-comer Aljamain Sterling dipped his toe in the free agent waters, too, before re-upping with the UFC.