Former UFC light heavyweight champion Jon Jones is not exactly the model athlete that companies would want to sponsor right now. With two drug test failures in the UFC on top of various run-ins with the law, having “Bones” endorse anything could be a PR problem for any company.
Supplement company GAT Sport, however, decided to take a gamble by having Jones back as its endorser.
GAT had previously distanced itself from Jones in light of the fighter’s UFC 200 drug test failure in July 2016.
“Nothing Jon is using from GAT contains anything that is banned,” GAT Sport vice president Mark Post told USA Today Sports in a July 2016 interview.