Former UFC flyweight champion Demetrious Johnson and current flyweight and bantamweight champ Henry Cejudo are worlds apart in promotional strategy.
Johnson, who was formerly ranked No. 1 on the UFC’s official pound-for-pound list, is a soft-spoken champ who usually lets his fists do the talking, whereas Cejudo, 32, has adopted an entirely new strategy to promote his fights — and it’s working.
Cejudo, who now refers to himself as ‘Triple C’, has been named ‘the king of cringe’ by many MMA fans but Johnson understands exactly what ‘The Messenger’ is doing.
“He’s doing exactly what you want him to do,” Johnson told MMA Fighting’s Alexander K.