Flash Entertainment, which purchased ten percent of the UFC in 2010, for what was reported at the time as between $150 million and $175 million, has sold its stock to Endeavor.
The deal was reported Monday by Arabian Business, with a quote from Flash CEO John Lickrish. A source at UFC confirmed to MMAFighting.com that the story was accurate.
No sale price was released for the purchase. Endeavor had purchased the majority interest in UFC in the summer of 2016 from Lorenzo and Frank Fertitta, the majority owners, outbidding a number of investment firms and television networks, with a sale price giving the company a valuation of $4 billion.