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Exploring the Keys to the UFC’s Biggest Events

Ronda Rousey has become a household name. | Photo: Dave Mandel/Sherdog.com

After a rough couple of years when it came to producing top-level pay-per-view attractions, the Ultimate Fighting Championship has struck it big in the second half of 2015. Riding the ascents of Ronda Rousey and Conor McGregor, the UFC drew shockingly high numbers for its last two PPV events with UFC 189 and UFC 190. In December, UFC 194 is likely to beat out both if injuries do not intervene, and UFC 195 in January is another potential box-office smash.