As we approach one of the biggest UFC pay-per-view cards of the year, fight fans are flooding social media with thoughts over the recent buyout of Bloody Elbow, an MMA media website that for more than a decade, delivered combat sports news and analysis with a unique voice unlike any other in the industry.
On Tuesday, March 5, it was announced that Bloody Elbow had been purchased by GRV Media, a UK-based company that touts itself as “one of the world’s largest independent networks with a portfolio of over 50 sites focused mainly on sport, gaming, and entertainment.