Ever since the UFC’s parent company, WME-IMG, announced that they were planning a public stock offering back in the spring, the watchword from financial advisors has been ‘caution.’ The corporate entertainment giant that Endeavor has become is laden with debt, largely due to their aggressive acquisition of sports and media organizatons like the UFC.
Initially set to go public earlier this year, Endeavor delayed their stock offering over the summer to finalize the acquisition of OnLocation Experiences—which offers VIP-style packages for sports events and concerts, among other things. However, they sounded like they were finally ready to hit the stock market this week, with an IPO set to go public early Friday, September 27th.